Aave Labs Proposes 'Aave Will Win' Plan to Send 100% of Product

The proposal has been met with a positive response from the market, with the **AAVE token** gaining about **2%** on the news. The proposal is seen as a way to formalize Aave Labs' role as a long-term contributor to the Aave DAO under a **token-centric model**. The plan also aims to diversify income and more closely align product development with **token holder incentives**. [[stani-kulechov|Stani Kulechov]], Founder of Aave Labs, said that the framework positions Aave to capture major growth markets and win over the next decade. The proposal is a significant development in the **crypto** space, and its outcome will be closely watched by the community.

• Aave Labs has introduced a new governance proposal called 'Aave Will Win'
• The proposal would send 100% of product revenue from Aave-branded products back to the Aave DAO
• The proposal is part of a broader strategy built around the upcoming V4 upgrade
• The introduction of separate markets with different risk and revenue structures could allow Aave to support specialized use cases
• The proposal highlights the importance of decentralization and community control

The 'Aave Will Win' proposal is a **significant development** in the Aave ecosystem, but its outcome is still uncertain. The proposal aims to formalize Aave Labs' role as a long-term contributor to the Aave DAO, but it also raises questions about the **balance of power** between the DAO and Aave Labs. The introduction of separate markets with different risk and revenue structures could be a **positive development**, but it also increases the complexity of the protocol. [[decentralized-finance|DeFi]] is a rapidly evolving space, and Aave will need to adapt to changing market conditions to remain competitive. The proposal is a **step in the right direction**, but its success will depend on the ability of the Aave community to work together and make decisions that benefit the protocol as a whole.

The 'Aave Will Win' proposal is a **bold move** by Aave Labs to position the protocol for long-term success. By sending **100% of product revenue** to the DAO, Aave is demonstrating its commitment to **decentralization** and community control. The proposal has the potential to **unlock new growth opportunities** for Aave, and the introduction of separate markets with different risk and revenue structures could allow the protocol to support **specialized use cases**. [[aave|Aave]] is well-positioned to compete in the growing **DeFi** space, and the proposal is a key step towards achieving this goal. The proposal also highlights the importance of **token holder incentives**, and the plan to diversify income could lead to more **sustainable growth** for the protocol.

The 'Aave Will Win' proposal is a **risky move** by Aave Labs, and it may not achieve its intended goals. The proposal sends **100% of product revenue** to the DAO, which could lead to a **lack of incentives** for Aave Labs to continue developing the protocol. The introduction of separate markets with different risk and revenue structures could also **increase the risk** of the protocol, and the plan to diversify income may not be **sustainable** in the long term. [[aave|Aave]] is already facing **competition** from other DeFi protocols, and the proposal may not be enough to keep the protocol competitive. The proposal also highlights the **tensions** between the Aave community and Aave Labs, and the outcome of the proposal may depend on the ability of the two parties to work together.

Originally reported by CoinDesk